A Step-by-Step Visual Guide to Login and Register Redbook

I. Overview of the Xiaohongshu Platform

Founded in June 2013 and headquartered in Shanghai, Xiaohongshu is a lifestyle-sharing platform. Its development history and core features are as follows:

  1. Evolution of Platform Positioning: Initially launched as an overseas shopping-sharing community, where users shared shopping experiences and lifestyles through texts, images, videos, and other formats. Later, it gradually transformed into a comprehensive "community + e-commerce" platform.

  2. Coverage Areas: It covers information sharing in multiple fields, including beauty, personal care, sports, travel, home living, hotels, and restaurants.

  3. Core Model and Technical Support:

    • It adopts a unique User-Generated Content (UGC) model. Users share real-life experiences and consumption insights, forming a large-scale consumption reputation database.
    • Leveraging big data and artificial intelligence technologies, it accurately matches UGC content with users who are interested, enhancing the user experience.

  4. User Distribution: Xiaohongshu has a large user base not only in China but also attracts numerous users worldwide, with a particular concentration in regions with large Chinese communities and countries with a high number of Chinese international students. According to data, overseas users are mainly distributed in Malaysia, Singapore, Hong Kong (China), the United States, Taiwan (China), and other places.

How to Download Rednote

Download RedNote on Apple App Store

Download RedNote on Google Play Store

II. Traffic Status of Overseas Xiaohongshu

  1. Traffic Feedback on Personally Published Content: Four posts were published within two days, and there was a significant difference in view counts—some posts received hundreds of views, while others got thousands. Overall, the traffic push is normal.

  2. Key Data from the Creator Center (Past 7 Days):

    • Core Data: 267 new followers, 324 profile visitors, 2,409 views, 23 interactions, 18 posts, and 1 like.
    • Data Comparison: Posting activity and view counts are much higher than those of similar creators.

  3. Platform Traffic Events: National Day travel-related event - "Share 100 million traffic, win prizes..." (The content in the original article is incomplete).

  4. Latest Note Data: The latest note received 268 views and 2 likes.

  5. Creator Support Services: The platform provides services such as an Event Center, Note Inspiration, Creation Inspiration, Creation Academy, Anchor Center, and Growth Center. There is also a linked official WeChat account "Xisheng Xiangsuinian" (The character after "Xiang" in the original article is displayed abnormally, presented as per the original text).

III. Preparation for Registration

This registration guide takes "Apple phone + U.S. phone number" as an example, and the following three items need to be prepared in advance:

  1. Overseas SIM Card: Use a U.S.-based Ultra Mobile SIM card (available for purchase on Taobao).

  2. Simulate Overseas Environment: The phone needs to be set up to simulate an overseas environment. For specific operations, refer to the article "Quick Guide to Setting Up Overseas Computer and Mobile Phone Environments".

  3. Download the Xiaohongshu APP:

    • For Apple Phones: Purchase a U.S. App Store ID on Taobao, log in to the App Store, and then download the app.
    • For Android Phones: Refer to the article "How to Download Apps from Google Play Store? One Website Can Do It!" to download the app.

IV. Registration Process

  1. Access the APP: Open the overseas version of the Xiaohongshu APP. The page displays "Xiaohongshu - Your Lifestyle Guide" and provides options for "Log In" and "Other Login Methods" (linked to the official WeChat account "Xisheng Suisuinian").

  2. Log In with Phone Number and Verification Code:

    • Select "Login with mobile number". The page prompts "If login is successful with an unregistered phone number, an account will be automatically created".
    • Select the country/region code (e.g., "+1" for the United States), enter the phone number, then obtain and enter the verification code. You can click "Resend" within the validity period of the verification code. There are also options for "login with password" and "Can't use PN" (Can't use phone number).
    • Check the box next to "I have read and agreed to the following policies: Terms, Privacy Policy, Protection Rules for Children/Teenagers", and successful login will lead to automatic registration (linked to the official WeChat account "Xisheng Suisuinian").

  3. Select Gender: Enter the "Choose your Gender" page, which prompts "To provide personalized contents for you". You can select "Male" or "Female" (linked to the official WeChat account "Xisheng Suisuinian").

  4. Select Age: Enter the "Xiaohongshu - Choose your Age" page, which prompts "People under the age of 14 need to verify their identity". Example optional ages include 29, 30, 31, etc. (linked to the official WeChat account "Xisheng Suisuinian").

  5. Select Interests: Enter the "Select your Interests" page. Optional interest tags include Nail Care, Fashion, Beauty, Travel, Avatar&w... (Avatar and related, content in the original article is incomplete), Vlog, Recipes, Baby Care, Home De... (Home-related, content in the original article is incomplete), Fitness, Pets, Mobile Ph... (Mobile phone-related, content in the original article is incomplete), etc. (linked to the official WeChat account "Xisheng Suisuinian").

  6. Successful Registration: After completing the above steps, the registration is successful. The homepage of the APP displays sections such as "Follow", "Explore", "Nearby", and "For You", including content formats like Video, Live, and Photography. The bottom menu bar has options such as Home, Shop, and Message (linked to the official WeChat account "Xisheng Xiuzuinian"; the characters "Xiuzui" in the original article may have display errors, presented as per the original text).

V. Examples of Popular Notes

Note Content Author Interaction Data
I saw Zhao Lusi in person! She is really beautiful! Natie Qishui'er (Latte Soda) 18.4K (presumed to be views or interaction volume; not clearly marked in the original article, presented as per the original text)
At the age of 21, I joined MIT (Massachusetts Institute of Technology)! Yourzmy 6780 (presumed to be views or interaction volume; not clearly marked in the original article, presented as per the original text)

Article Link: https://m.amz123.com/t/fHZxlo24

The Guide Of Register and Login Rednote in Video